What is collagen?

WHAT IS COLLAGEN?

Collagen is a structural protein. Proteins are the "workhorse" molecules of our bodies various cell structures; they are building materials for living cells. Living collagen is made up of amino-acids which are found in the flesh and connective tissue of our bodies; in skin, in bones, tendons and ligaments. It is the main component of connective tissue, and is the most abundant protein in mammals, meaning us, making up about 25% to 35% of the whole-body protein content. Collagen is a part of the connective tissue that in the skin helps in firmness, suppleness, and constant renewal of skin cells. It is vital for skin elasticity.

Collagen helps to give strength to various structures of the body. It protects the skin by preventing absorption and spreading of pathogenic substances, environmental toxins, micro - organisms and cancerous cells. Collagen protein is the cement that holds cells and tissues together. Collagen is even the major component of hair and nails. Collagen is one of the most vital and beneficial substances in our skin.

HOW DOES LIVE COLLAGEN BENEFIT THE SKIN?

The difference between collagen and LIVE collagen is astronomical. Until recently the use of live collagen has been extremely limited due to the detrimental results that high temperature has had on the products. Exposure to high temperatures results in irreversible structural changes to ‘live’ collagen and so reduces or negates its effectiveness by destroying the living structure. Just as overexposure to sunlight is harmful to your skin, high temperature limits the life of the most ‘live’ collagens. AIONA ALIVE has overcome this limitation. AIONA ALIVE has chosen to use live collagen derived from carefully selected and rigorously inspected fresh water Silver Carp because it can withstand higher temperatures and still remain ‘alive’. Because it remains live, the collagen derived from the Silver Carp fish provides a significant direct benefit to the revitalization and general health of your skin.